The Firestarters


For nearly 20 years, Greg has crafted marketing campaigns for F500 brands in the retail, high tech, and financial industries. These programs have earned him over 40 industry awards. His specialties include Direct Mail, Loyalty Programs, Social Engagement, Testing & Optimization, and video marketing.






Shane Johnston’s 25-year career spans client and agency marketing in B2C and B2B environments. His expertise in brand development, positioning and audience messaging has delivered results for organizations like Lenovo, UNC-Chapel Hill, Sprint, Mutual of Omaha, Methodist Health Systems and Nortel Networks.





For over two decades, Robb’s operational and financial expertise have helped grow teams and businesses from small startups to public companies.  His experience includes strategic planning, angel and venture capital fundraising and general management.





Over the past 20 years, I’ve helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly changing marketing landscape. I’ve helped them succeed by better understanding their audience, defining marketing strategies based on the shared values of brand and audience, and creating content and experiences that are focused on engagement.