2 days ago I was told about a new service called Goodies. Much like the Birchbox model, you pay $7 a month and get in the mail a box full of goodies to eat. I thought this would be a great asset for me. As a food reviewer and blogger, the idea of getting a box of samples to try and review every month felt right. A couple of weeks ago I debuted a new video series under the Freezerburns umbrella called Freezerburns N.O.W. Every week, I talk about current events, my latest product obsessions, and I cap off every episode with a live review of a non-frozen item. The Goodies Company seems like a perfect fit! And a $7 price point made it a no-brainer.
I headed over to the Goodies Company website and was sad to see a large “Request an Invite” button. I was hoping I could just sign up on the spot but settled with requesting passage to Goodies-land. The signup was simple: simply add your email address. I did.
After thinking about it longer I felt better about the idea of requesting an invite. The Goodies Company was probably being careful to not just send samples to anyone. Maybe they were looking for quality reviewers for quality blogs and websites. I felt my chances were good that I qualified for their in-deman service.
Immediately, I received this email:
Ok! This sounded good! I wish I could do it immediately but I received confirmation that I was in line and I was willing to wait. I diligently followed the directions in the email and added their address to my address book. Now was the waiting game.
That was 2 days ago. Today I received this email:
When I saw this email my first response was, “OMG, did I miss the invite? I need to go and find it!” The good news about that first thought was I remembered exactly what the Goodies Box was and was still motivated to sign up for it. Many times I receive emails saying I’m invited and I can’t for the life of me remember what i signed up for in the first place. That is partially due to a service having an incredibly long wait list but it’s mostly true of a company that doesn’t have a compelling offering. But when I got this email my first instinct was that I messed up. But then I did some digging.
You see, there was no invite email in my mailbox. It wasn’t in Junk or SPAM or my inbox. In fact, not only had I not received my invite, I initially signed up for it 2 days ago. This email says I only have 3 days to accept. Which means that even if I received the invite immediately after signing up (which I didn’t) they would have only given me 5 days to accept. We can debate whether 5 days is an appropriate timeframe to expire an offer or not but to me that’s too fast. We aren’t selling tickets to an exclusive event people, this is a box of chips and cookies.
Why this matters.
Despite this minor snafu I should just be excited to sign up right? The wait is over! I’m on the club!
WRONG!
I won’t be signing up for the Goodies Box and here’s why. Yes, the product seems awesome and the price point is super reasonable. Yes, the email tone is perfect and the value propositions clear. Yes, it’s awesome to have a triggered email system to lift conversions. Those are all great.
But if they can’t get the task of sending me an invite for their service correctly I’m worried about what else they will not get done correctly. Will they mess up my credit card billing? Will they forget to send my box one month? All of these unknowns causes anxiety over a new product that even a low price of $7 per month cannot overcome.
I wish The Goodies Company the best of luck but will pass until they get the kinks worked out.
Are you getting the Goodies Co Taster’s Box subscription? If so, what are your experiences?
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Gregory Ng
GOAL: Visit 100 National Parks as a family by 2020. Favorite Parks: Zion National Park, Mt Rainier National Park, Valley Forge National Historical Park
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