{"id":1170,"date":"2013-02-19T11:47:19","date_gmt":"2013-02-19T18:47:19","guid":{"rendered":"https:\/\/followgreg.com\/gregoryng\/?p=1170"},"modified":"2013-02-19T11:49:52","modified_gmt":"2013-02-19T18:49:52","slug":"3-brand-words-how-to-achieve-success-through-self-packaging","status":"publish","type":"post","link":"https:\/\/followgreg.com\/gregoryng\/2013\/02\/19\/3-brand-words-how-to-achieve-success-through-self-packaging\/","title":{"rendered":"3 Brand Words: How to Achieve Success Through Self-Packaging"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/hRoouYAI6f8\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nLast week I gave a talk on personal branding for TIMA: The Triangle Interactive Marketing Association. I will eventually link to the full recording of the talk here on this blog but in the meantime I wanted to share my thoughts on what I call &#8220;3 Brand Words&#8221;.<\/p>\n<h3>3 Brand Words<\/h3>\n<p>Take a moment and think about how you want to be perceived. What do you want to be known for? What subjects do you want to own?<\/p>\n<p>I want you to take out a piece of paper and write down 3 words or phrases that you want to be known for online. Some rules:<br \/>\n\u2022 Each cannot exceed 3 words<br \/>\n\u2022 It can&#8217;t be more or less than 3. It must only be 3 exactly.<br \/>\n\u2022 It can be a brand name (like your company name) but you may only use a proper name for 1 of your words<\/p>\n<h3>Focusing on Your 3 Brand Words<\/h3>\n<p>Why did I have you go through this exercise? It&#8217;s because without thinking about what you want to be known for, you can&#8217;t possibly focus your efforts toward that goal. I can&#8217;t tell you how many people I meet that are just &#8220;a developer&#8221; or a &#8220;designer&#8221; or a &#8220;social Media guru&#8221;. I can&#8217;t possibly remember their name or the url or their twitter handle after the conversation.<\/p>\n<h3>The Goal to the 3 Brand Words Exercise<\/h3>\n<p>The goal is to identify those 3 words or phrase and set out to achieve this level:<br \/>\nWhat&#8217;s the name of that ___________ that ___________ and ______________?<\/p>\n<p>And people know exactly who you are talking about.<\/p>\n<p>My 3 Brand words are: Strategic Marketing, Content Creator, Hunger Advocate.<\/p>\n<p>If someone were to ask &#8220;who is that marketing guy that does that web show and works with the food bank? I would hope that my name would be first to mind. <\/p>\n<h3>Pitfalls of the 3 Brand Words<\/h3>\n<p>When I took members of the TIMA audience through this exercise, many fell into some common traps. One woman listed 3 words that spoke more towards core values. Terms like integrity, honesty, etc. Unless you wrote a book all about &#8220;integrity&#8221;, it is not specific enough nor unique enough. <\/p>\n<p>Another rattled off a number of terms all around sales: &#8220;B2B Sales, Technology Sales, Strategic Partnerships&#8221;. This read like a capabilities presentation&#8230;and a boring one at that. These brand words should be able to convey you as the individual not you only in your business sense. I suggested rolling all 3 of them into 1 and choosing 2 additional terms that describe a more 360 degree view of him as a person. This is extremely important because opportunities are born out of relationships. I can rattle off 330 B2B sales guy from memory right now. I don&#8217;t know who is better than who and I don&#8217;t care because I don&#8217;t need a sales guy. But if I know that one of them has kids the same age as mine or likes the Red Sox like me, or plays golf like I do, that personal connection rises him to the top of my &#8220;B2B Sales&#8221; file.<\/p>\n<h3>What are <strong><i>YOUR<\/i><\/strong> 3 Brand Words?<\/h3>\n<p>Now&#8217;s your turn! Take some time and figure out your 3 Brand Words. Then share them in the comments below or tweet them out using the hashtag #3BrandWords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I gave a talk on personal branding for TIMA: The Triangle Interactive Marketing Association. I will eventually link to the full recording of the talk here on this blog but in the meantime I wanted to share my thoughts on what I call &#8220;3 Brand Words&#8221;. 3 Brand Words Take a moment and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,47],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/posts\/1170"}],"collection":[{"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/comments?post=1170"}],"version-history":[{"count":2,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/posts\/1170\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/posts\/1170\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/media\/1171"}],"wp:attachment":[{"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/media?parent=1170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/categories?post=1170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/followgreg.com\/gregoryng\/wp-json\/wp\/v2\/tags?post=1170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}